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ETH Zurich as a brand

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The D-INFK smartphone Enzo

"University" and "brand" are terms which can definitely be compatible. Harvard University, Oxford University and other world-​renowned names are notable examples. Strategic thinking has become imperative in the differentiation process of defining and refining a university’s position and profile. To design, live and communicate this process means to build a university brand.

30.09.2014 by Minh Tran, Amanda Caracas

Simple, safe, reliable

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Photo of a data center

At first glance, the internet seems to work reliably. A closer inspection, however, reveals some serious flaws, including large-​scale breakdowns and unwelcome data redirections. Computer science professor Adrian Perrig now proposes a new internal architecture to remedy these discrepancies.

19.09.2014 by Felix Würsten

50 years of programming

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Prof. Walter Gander

A group of alumni from the second semester of 1964 recently came together in the CAB building to celebrate 50 years of programming at ETH Zurich. ETH bought its first computer, the CDC 1604-​A, on May 12, 1964. (German)

08.09.2014 by Prof. Walter Gander

Shape giving-back cultures and make your team feel powerful

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Francisco Fernandez

In this interview, the CEO of Avaloq discusses his company's recent donation to the Excellence Scholarship & Opportunity Programme of ETH. The company has changed the paradigms in modern banking software and strongly believes in the power of higher education, proving that a business is and can be philanthropic in and of itself.

01.09.2014 by Minh Tran

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